Date
June, 2023
Client
Hunter Primary Care
Category
Commercial
Location
Newcastle, NSW
- about the project
Challenge.
Hunter Primary Care is a leading regional provider of NDIS services in a crowded marketplace.
The messaging and branded that once set them apart had been copied over the years leaving them as just another provider.
The challenge was to flip the script on the narrative and focus on the client.
- Initial Consultation
- Concept Development
- Pre-Production Planning
- what we do
Solution.
By focussing on client concerns we then had to craft scenarios that were inclusive, relatable and impactful.
Our production unit solved the logistics of locations, talent and timing to put together a tight schedule.
Our creative team scoped shot styles and lighting setups to create the mood and our writers crafted a script to convey the message.
- the result
Result.
The result is the highest performing TVC for Hunter Primary Care that has been rotation for the past 3 years.
- Quality Assurance
- Color Grading
- Final Cut Approval
