THIRTY3SOUTH Films

Date

2023

Client

Hunter Primary Care

Category

Commercial

Location

Newcastle, NSW

Challenge

Hunter Primary Care  had the challenge of improving the uptake of Aboriginal Health Checks via a targeted campaign to 18-35 year olds in indigenous communities.

Solution

THIRTY3SOUTH presented the strategy of engaging with well respected indigenous artists to tell their stories about engaging with health services.

 

We worked with Kobie Dee, Birdz and Joel and Naomi Wenitong to create a visually engaging series.

Video finalization

We produced a 4 part video series supported by photography, social media and web production to build the campaign.