Date
27 August, 2024
Client
Logistic Company
Category
Commercial
Location
New York, USA
- about the project
Challenge.
“Our client runs a logging business in the middle of nowhere. Can you make our equipment look cool?”
Challenge accepted, alarm set (for early), sun path studied on Lumos and van packed for whatever may come.
- Initial Consultation
- Concept Development
- Pre-Production Planning
- what we do
Solution.
Having worked with Westrac for over 6 years, we were entrusted with bringing this story to life through narrative, imagery and logistics.
We know that working on live sites means that we need to work around the client, not the other way around. We followed Health and Safety procedures, understood the process and were ready to go.



- the result
Result.
The Westrac Cooper Logging story is one of many stories produced for Westrac.
By understanding the brand and the brief we were able to create stunning visuals, and on point story all whilst respecting the operating site of a customer.
- Quality Assurance
- Color Grading
- Final Cut Approval
